Sun, May 31, 2009
Daily updates to REAL Magazine’s website are now available to Amazon.com’s Kindle users and Apples’ iPhone users. Through the Amazon.com distribution channel approximately 250,000 Kindle users and a rumored 10 million iPhone users have access to REAL Magazine website content via a Kindle subscription. According to Time.com the average Kindle user is over the age of fifty and the device is being purchased by well-to-do consumers. A much different demographic than the average iPhone user.
“REAL’s website has over 100 products and services working in unison to place our content in as many places as possible,” states Publisher Ed Bertha. “The Amazon distribution channel is another step to ensure we make our content ubiquitous.”
Amazon Kindle is a software/hardware platform for reading electronic media. It was developed by Lab126 an Amazon.com subsidiary. The hardware devices, known as Kindle, Kindle 2 and Kindle DX support this platform, as does Kindle for iPhone an iPhone application. The first Kindle device was released on November 19, 2007.
Amazon.com and Kindle are the registered trademarks of Amazon.com. iPhone is the registered trademark of Apple, Inc. Time.com is the registered trademark of Time, Inc.