EDGE Real Estate Transaction Management:
Exceptional Support Yields Excellent Results
By Lalaena Gonzalez-Figueroa
When EDGE Real Estate Transaction Management was launched, it became immediately apparent that this was a goldmine in the making. A company designed around the unique wants and needs of real estate professionals, EDGE has taken the market by storm. Through a growing base of repeat and referral clientele the firm is honing its systems, evolving and expanding into new business spheres while maintaining a commitment to providing exceptional support to the real estate community.
At its core, EDGE is a firm designed to facilitate smooth and successful real estate transactions. Licensed non-competing, real estate agents staff the Transaction Management Department, which handles business from Listing to Closing.
Once an agent has a fully executed purchase contract, the Edge team takes control, acting as the hub of the transaction, while keeping the agent informed every step of the way. Team members coordinate scheduling for inspections and vendors- even providing access to properties as needed. Title companies, appraisers and other affiliated parties contact Edge for administrative details, thus freeing the agent to focus their efforts on revenue generating activities.
EDGE offers a menu of options designed to maximize efficacy during a given transaction. In addition to coordinating paperwork, the company also provides services such as placing listings into the MLS (complete with photos, showing instructions and additional critical data), installing signage and lockboxes, even staffing open houses. A full-service package is ideal for agents who are leaving town or otherwise indisposed for a period of time. And because EDGE employs the latest in technological tools and systems, the company easily handles transactions for agents throughout the state.
Sarasota-based Realtor® Andrew Haddad lauds EDGE Management, citing the company as vital component of his real estate model. “They now play a crucial role in streamlining many of the non-income producing activities that we are faced with daily,” he states. And when a complex transaction came to a head while Haddad was out of the country with minimal phone and Internet access, EDGE Management handled business with great skill and professionalism. On a daily basis, says Haddad, “EDGE Management allows me to focus solely on the growth of my business while not getting caught up in the busy tasks from start to close.”
Listing agents appreciate EDGE Management’s full-service staging division, which specializes in transforming unoccupied and abandoned properties into stunning residences that show particularly well in person and in photos. Design specialists spearhead the staging division which is the direct result of regional needs and reflects expertise in high-end and luxury homes. Through EDGE Management’s staging services, any home’s unique beauty will be highlighted to its fullest.
Perhaps the most exciting element of EDGE Management is its rapidly-growing Social Media Services division, which has expanded beyond real estate businesses. Led by tech aficionado Crystal Stocker, the division works closely with agents and small business owners to incorporate varying degrees of social media and technology into their marketing efforts. From utilizing quick and efficient Twitter feeds, to building consumer-friendly websites, Crystal is highly adept at working with individuals to determine what will work for their needs – and their abilities.
“People are often reluctant to incorporate social media elements because they don’t know how to get started with the process,” observes Crystal. “With so many options, it can be daunting.” Her role is to simplify the process, to train the less tech-savvy through one-time or ongoing consultations. EDGE Management also offers a range of virtual marketing opportunities including creating and implementing daily postings, weekly blogs, website traffic reports, and social media campaigns. Results can be immediate, notes Crystal, who says, “It’s exciting to show Realtors® and business owners just how quickly and effectively the incorporation of technology can impact their marketing results.”
From transaction management to staging to maximizing the effectiveness of social media and technology, the specialists at EDGE Real Estate Transaction Management are committed to making a difference for their diverse clientele. “In everything we do, we are always focused on a common goal. We are working together with our customers to achieve successful outcomes, and to build clients for life.”
What business couldn’t use a competitive edge? See what the professionals at EDGE Management can do for you.
Copyright © 2011 REAL Magazine
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