TAG – Bridge The Technology Gap And Grow Your Brand By Angela Massaro-Fain Phone TAG has a whole new meaning in today’s world. This next generation in marketing has arrived through the introduction of TAG technology. All brought to you through the device central to our daily lives – our mobile phone. So what is [...]
Keeping It Personal By Tina Darling This is not, I repeat NOT a guide to dating…it’s about marketing and how “Keeping It Personal” can benefit your marketing and boost sales. With social networking such as FaceBook, Twitter & LinkedIn, it’s easy to be “personal” so to speak. However, we shouldn’t forget how to do that [...]
I know that the majority of our readers are in areas that focus marketing efforts on a “seasonal” basis and I cannot discourage this enough. While focusing on seasonal guests is important, don’t forget to stay in the spotlight during the “off season.” Use of marketing to re-establish and cultivate relationships with local residents is very important. Who do you think the seasonal guest asks for a referral from? A local full-time resident! So this is not the time to fade…keep shining!
When it comes time to write the copy and create the marketing pieces for your next listing take the time to think about what really makes this house special and then hype it up. Forget about all the clever phrases from the past, loose the clichés and create unique alluring copy, I promise it will greatly pay off.
REAL Magazine has created a site that offers the search engines everything they want and REAL Magazine has been rewarded for it. REAL Magazine’s site has gained Google’s trust and it seems like whatever REAL publishes it ranks within the top five results within a week or so.
Marketing: Quantity vs Quality By Tina Darling
Sarasota is in a prime position to attract potential Canadian home
buyers. A quick, inexpensive flight from Buffalo and they’re on the way
to experiencing Sarasota. The allure of Florida sunshine, a struggling
housing market and the Canadian dream of owning a piece of paradise are
truly affordable realities in our present economic state.
Unpredictable. Slow. Bleak. Grim. Gloomy. All words that have been used to describe the economic outlook for the balance of 2008, and depending upon who you talk to, the scenario for 2009 as well. There’s no denying the economic slowdown has made a significant impact upon your business. The most important thing is to keep your wits about you. A bend in the road is not the end of the road… unless you fail to make the turn.